For many Internet marketers and bloggers, sharing content to boost site visits means sharing primarily on Facebook and Twitter. Indeed, these sites command a huge number of following, making them staple social media channels for marketers. But then, there’s also Google+.
As an online funeral services marketer, you should include Google+ in your social media marketing efforts if you were to gain significant boost in exposure, traffic, brand awareness, and search ranking. Google’s very own social media property offers some very convenient features that others are yet to implement that making content promotion easier and more interactive for visitors.
Let’s take a look at some of the benefits of promoting your funeral home and website content on Google+.
Significant SEO booster
By simply setting up a Google+ page, your funeral home’s website instantly gets that much needed boost in search ranking. That’s because Google tends to prioritize web pages that already have some presence in Google+. A Google+ page conveniently includes features that allow you to create posts with search-friendly meta titles and keyword tags that tend to be crawled by Google’s spiders first and more frequently. This eliminates the need for extensive coding knowledge.
The power of Circles
Organizing your contacts is convenient with what is known within Google+ as Circles. With Circles, you can group people according to specific interests, relationship or region. This avoids having your contacts feel that they are spammed by irrelevant content. There’s no restriction on how you want to organize your contacts on Google+ with Circles. Grouping your contacts on Google+ this way is very useful for when you have a specific set of people with whom you would like to share a particular content. You may want to have a group of people for content on pre-planning. You may also want to group people who recently expressed interest in cremation, etc. Or you may want to have a group of industry leaders who may find your funeral expertise and insights beneficial.
Explore with Google+ Communities
With Google+, you can explore and join communities within your industry. Google+ is awash with communities from various industries, funeral and cremation included. By joining communities, you will have more opportunities for connecting with relevant people and for sharing your content.
Lead with Google+ Hangouts
A lot of times, people want to interact with industry leaders in real-time. That’s where Google+ is a leader. With their Hangouts feature, you can set up a one-on-one chat with anyone or set up a video conference with people for a Q&A session. You can also use Hangouts to post how-to videos, because Hangouts has a feature that lets you stream live and record on YouTube. By harnessing Google+ Hangouts, you can effectively position yourself as an industry leader.
Google+ isn’t meant to replace your funeral home’s Facebook and Twitter pages. Both offer huge potential for your funeral marketing campaigns. Google+ is meant to complement your social media marketing efforts.
If you want to find out more how you can take advantage of Google+ for your funeral home’s social media marketing efforts, visit Funeral Geeks at www.FuneralGeeks.com or call (800) 810-3595 today.