Best Practices for Using Tags for your Obits
What are Tags?
Post Tags: Refers to micro-categories for your funeral home website / blog, similar to including index entries for a page. Online Obituary Posts with similar tags are linked together when a user clicks one of the tags.
Why Use Tags…
Over time as you mark your obits with tags, there will be index or library of tags.
The more instances of these tags, the more Google will assume you are an authority for that topic including Local Clergy, Cemeteries, nearby towns, and local charities.
Uniformity is key. Tags are case sensitive – Choose either upper or lower case for all tags and stick to it. Try to use the “most used tags” rather than typing out a new tag
If typing a tag, type it slowly and let it auto-populate.
For more Funeral Home Website Training videos, visit: