With the arrival of Apple’s IOS and Google’s Android operating system, mobile SEO has grown exponentially. Today, mobile browsing has become a considerable segment of the Internet in terms of the number of users.
Because of this, Google has recently implemented some changes in how mobile-driven search results are ranked to improve the search experience for users. As a funeral website owner, it’s time you placed huge importance on making sure that your funeral website is properly optimized for mobile search.
Google highly recommends that any business that rely on search engines to drive customers to their websites should build a responsive website, a website that is able to adjust according to where a user is viewing it, whether on a desktop, a tablet or mobile device.
To help you improve your funeral website’s mobile rankings, here are some very timely recommendations:
Captivate mobile users
It’s typically difficult to pin down mobile users, as they tend to be always on the go. All they want is access to quick information whenever and wherever. The same is true for mobile-savvy families looking for information on funeral services. That’s why you need to provide them with content optimized for mobile users that can be easily consumed whatever size their mobile device is. Doing so will make it a lot easier to engage them.
Optimize for search
Google and other search engines are now placing greater importance on mobile SEO. Improved technologies are now used for better mobile search ranking. That’s why mobile SEO should become part of your funeral marketing’s overall SEO strategy, and it starts by creating a site from the ground up with mobile users in mind.
These days, it’s common for several companies to build two versions of their websites under a single domain; one optimized for desktop, the other for mobile devices. However, there’s a bit of an issue with this. There are instances when redirecting users to another version of the site makes it difficult for them to use it.
If this is the strategy that you must use for your funeral website, make a point of always testing the two version to make sure that every link found on the desktop version redirects to the mobile version properly.
By using a responsive website, you can avoid any problems that could prevent your users from having a seamless web experience. It also allows you to deal with only one URL for every set of content, making you from from any complicated redirects. Remember that one of the most important aspects of mobile SEO is to provide users with easy and seamless engagement with your website.
Check for errors and other problems
Google has penalties in place for sites that do not provide error-free mobile user experience. That’s why it’s very important to check that every aspect of your website works well on mobile devices. Images should display properly. Videos should play. Links should redirect users to the correct destination page. With an error-free mobile funeral website, your ranking will likely one-up the competition.
For more information on creating a responsive website for your funeral home, contact Funeral Results Marketing today.