There’s no shortage of ways to market your funeral home online. You can harness the power of video with YouTube, take advantage of photo-sharing sites like Instagram and Pinterest, tap into the power of social sharing with Facebook and Twitter, or strengthen your Search Engine Optimization (SEO) strategy.
Optimizing your site for search should continue to play a huge role in your online marketing efforts for your funeral website. After all, search remains to be the most used method by consumers for finding services and locating providers, as opposed to relying on endorsements from friends on social media.
While it’s very important to focus on strengthening your funeral home’s ranking in Google, it may take a while before your website ends up in Google’s first page, especially if you’re optimizing for very competitive keywords. What you want to do is to explore other search marketing methods that could just as effectively put your site in front of families searching for your services on Google.
Instant visibility with Google AdWords
Google AdWords is perhaps the most effective Pay-Per-Click (PPC) advertising platform, and is the most widely used. With it, you can easily dominate the market with your search terms, and your funeral website can almost instantly get in front of families searching for your services online.
Google AdWords also offers flexibility so that you can implement campaigns for multiple impressions according to your budget. You only pay for when someone clicks on your ads. With other types of online advertising, such as Yellow Pages, you have to pay upfront before your ads show up.
The power of keywords
Google AdWords ads are keyword based. Because of this, your ads will appear on extremely relevant search results on Google’s search results pages or on participating websites. If someone searches for a funeral home in your city, for instance, your site may not show up on Google’s organic search results, but it will show high up on the ads being served with the rest of the results.
Increasing your ad’s quality score
With Google AdWords, your ads have a chance of ranking higher than your competitors’ by striving to create ads that attract more clicks. The more your ad gets clicked on, the more important it becomes to Google’s perception, which increases your ads’ quality score.
And with higher ad quality score, the lesser you have to pay. This is why you want to avoid clicking your competitors’ ads more than once or twice.
However, there’s a downside to having your ads clicked on more often. Some of those clicks may not be legitimate. You’ve heard about other business’ ads being clicked on too often by their competitors. It could happen to your ads a couple of times as well. Should you be worried, though? You don’t have to, as Google has a system in place to detect what is called click fraud.
If you need help in setting up Google AdWords for your funeral website, talk to us today. Visit us at (site) or call (number).