As an online funeral marketer, you can probably relate to how many online marketers are pressured to do more work hoping that all of their efforts would pay off in the future. You, too, could be pressured to get involved in as many social networks as possible, publish blog posts more frequently, and send more emails to subscribers to generate more leads and revenues.
The truth is, you’re probably spread thin, especially if you don’t have a dedicated marketing team to run your online funeral marketing campaigns.
Another truth is you don’t have to work as much. All you need to do is work smarter to get more out of what you’re doing.
In this post, let’s talk about four of the things you can stop doing this year to streamline your Internet marketing.
Betting too much on real-time marketing
Before Twitter, online marketing was all about building relevant audience by creating relevant and high quality content. Then the Super Bowl blackout of 2013 happened.
Almost instantly, businesses followed suit, thinking that real-time is the Holy Grail of Internet marketing. But what followed after that was a disaster for some businesses. Instead of being witty while staying relevant, many business’ real-time efforts became downright insensitive.
Don’t bet too much on real-time marketing. Instead, focus on building your funeral home website over time. It’s better to publish timely and useful blog posts on a regular basis than to waste your time on something that might eat up your budget.
Getting involved too much on social media
Data shows that an average business marketer use six social platforms to promote their businesses. For a funeral home, that’s a lot.
Here’s what we recommend you should focus on: Facebook, Google+, and YouTube.
Facebook is still the biggest social platform on the planet. There’s still a great chance of finding client families on Facebook by creating a page for your funeral home.
Google+, while not as big and engaging as Facebook, provides an SEO boost for your content. YouTube, another Google property, serves to provide your audience with powerful video content that is highly converting if done right.
What we’re trying to say is for you to stay away from social platforms that aren’t providing much value to your marketing efforts in terms of traffic, engagement, and conversion, and focus more on those that do.
Doing more instead of promoting more
The content market is getting more competitive by the day. With businesses churning out more content than they used to, it’s getting more difficult to get your new content noticed, no matter how great it may be.
Instead of creating more, why not take some time to promote content you already have. You can reach out to industry influencers to give your content more traction. You may also re-purpose it to become a presentation or infographic which you can promote on SlideShare or as a video to be distributed on YouTube or DailyMotion.
Optimize for mobile all the way to conversion
Sure, you realize that creating a mobile responsive website is key to future success for your funeral marketing. However, just redesigning a website to make it responsive isn’t enough. You have to optimize for mobile all the way to conversion.
From the blog posts to the images used, download forms, landing pages, downloadable items, and email, they all should be easy to fill out and use on all mobile platforms.
This year, take some time to see which item on your conversion path needs some updating to make it more mobile-friendly. If not, we’ll take a look at it for you and give you our recommendation.
Again, we can never say this enough, it’s better to work smarter than harder this year and beyond. By focusing only on things that matter to your online funeral marketing, you can get more done and convert more.
We would like to help you jumpstart your online funeral marketing this 2015. Let’s talk. Call us at (800) 810-3595 today.