The years 2013 and 2014 has seen a sharp increase in the number of people shifting away from desktop Internet browsing to mobile browsing. With it comes the need for every website to visually and functionally respond to every type of device they are accessed on.

A mobile responsive website is one that has been designed and developed to react to the size of the device’s screen. Very simply, it’s a development technique that allows websites to be flexible and fully optimized for the type of device where users are accessing them.

If your funeral website isn’t optimized for tablets, and mobile phones yet, here are five compelling reasons for you to seriously consider making the shift towards making it mobile responsive.

Reaching out to an even wider audience

The last two years have seen a surge in the demand for Internet-enabled mobile devices. More and more users access websites, social media sites, and email while on the go with their mobile phones. Many families also search for funeral services using mobile devices. Traditionally, webmasters create a mobile version of their sites where users will be redirected. With a mobile responsive site, however, a single version of the site can be built for all types of devices.

With a mobile responsive site, your funeral website will be able to reach a wider set of audience. As sales of tablets are expected to exceed 100 million by the close of this year, it is much clearer that your site needs to take the shift towards mobile responsiveness.

Opportunity for increased conversion and sales

One of the benefits of making your funeral home mobile responsive is that it provides users an enhanced web experience. There will be no more need for them to be redirected when visiting your site through a mobile device. And with an improved user experience comes customer satisfaction and trust, key elements that help increase conversion and sales.

Improved search engine visibility

Converting your funeral website into a mobile responsive one eliminates the need to maintain and search optimize several webpages. Your Search Engine Optimization efforts will be focused on a single site.

And because there will only be a single site needed to be populated with content, there will be no more need for you to duplicate content for several webpages, thereby increasing your chances of ranking higher in search.

Helps you save time and resources in developing and managing your site

Developing a mobile responsive site lets you save huge amounts of time and money in development and website management, as the need to develop and maintain an independent mobile version of your funeral website is totally eliminated.

A seamless offline browsing experience

At the heart of mobile responsive sites is HTML5, which allows web applications to be viewed even without an Internet connection. With a mobile responsive funeral website, families can comfortably view your website and scan through your services no matter which device they’re using, and even when they’re viewing it offline.

Be more competitive and stay ahead of the competition by turning your funeral website into a mobile-responsive web property. It will help you save on cost and resources, and most importantly, it will allow you to gain more customers.

If you need more information on how to set up a responsive website for your funeral home, contact Robin Heppell at (800) 810-3595 today.