No matter how well-informed many businesses may be about SEO, some are yet to see the results that they expect from their efforts. If you’re implementing search optimization strategy for your funeral website, but you’re wondering why you’re still seeing disappointing results, chances are, you could be committing one or several SEO mistakes.
To help you figure out what you needs to be improved in your funeral website’s SEO strategy, we’ve put together some of the common SEO mistakes you should avoid.
Believing that SEO is a one-off effort
Think of SEO as a good old marketing strategy that requires commitment and strategy. Put simply, it’s an ongoing deal. Leave SEO out of your online marketing strategy, and you’re guaranteed to see your funeral home’s search engine presence disappear. Also, the reason why you need to include SEO into your long-term marketing strategy is because it is constantly changing. The search engines are always trying to figure out which elements should play a major role in determining where a website should rank. Always assess the effectiveness of your SEO strategy and then adjust your strategy based on your assessments.
Not thinking about SEO during the web design and development stage
One of the most prevalent mistakes that many owners of funeral websites commit is separating SEO from web design and development. This means that they build their site from the ground up, then implement SEO strategy later on. The truth is, it will be a whole lot more efficient and effective if SEO is considered during the web design and development stage. And it helps you save more time, too.
Trying to sneak black hat techniques into your SEO strategy
Black hat SEO is so 2005. Even then, it wasn’t providing any long-term success to businesses. Always employ proper SEO for your funeral website from the start for long-term success.
Failing to target local customers
To succeed in SEO, you’ll have a better chance of ranking high if you target local customers. Trying to optimize your funeral website for the keywords “funeral home” will get you nowhere against the tens of thousands of other funeral homes vying for it. A better approach would be to use location identifiers attached to funeral-related keywords, such as “san andreas funeral home” or “crematory in san andreas.”
Pleasing the search engines first
The whole idea of optimizing a website for search is to make it easy for us humans to find what we need online. That’s why when optimizing your funeral home for search, put yourself right into your clients’ shoes. Ask yourself, “What would I put on Google when trying to find a funeral home in my town?” Remember, your website is for families looking for your services. Not for the search engines. If you do a great job of pleasing the customers first, you’re bound to please the search engines too.
There you have it, quick and practical tips on SEO mistakes that you should avoid when optimizing your funeral home.
For help in optimizing your funeral website, visit us at www.FuneralFuturist.com or call Robin Heppell on (800) 810-3595 today.