In the age of social media, YouTube is still right up there. That’s because video is still one of the most consumed form of media online. It owns billions of daily views, and the number of people visiting the site just keeps on growing. That’s why brands are scrambling to take a piece of YouTube. Your funeral home should too.
Below are some tips to help you succeed at YouTube marketing.
Give your funeral home a face
Brand awareness is important, and every business owner knows that. You want your funeral home’s YouTube page and videos to stand out, but you also want it to stick into the memories of your viewers and dignified. You can modify your channel’s appearance settings and the background color to match your funeral home’s branding elements. You also want to add a logo wherever possible to become easily recognizable on all your marketing channels.
Drive client families to your main funeral home website
One of the key points of YouTube marketing is to drive client families to your main funeral home website and increase traffic and conversions. The video that you present to them should be engaging enough that it leads them to your main website. The entire video should show them the things that they need. If they’re convinced, they’d click on the link that you should have posted on the video’s description section.
Include relevant information on your video
Your viewers would want to know more about your funeral home. That’s why you should include all pertinent information within the video’s description page, like website URL, email, address, and phone number. You should also put the description page to good use by putting the keywords that your funeral home is optimizing for, like “funeral home in Denver.”
Focus on creating meaningful messages, not ads
Most viewers go to YouTube for more information on certain products or services, not watch ads. That’s why when creating a video for your funeral home on YouTube, make it one that offers meaningful messages or advice, like addressing the client family’s cremation or funeral concerns. If you’re looking to do ads, you can use Google AdWords or subscribe to YouTube’s advertising services instead.
Optimize your video for search
YouTube is a very authoritative website. The SEO potential it offers is huge. When creating a video for your funeral website, be sure to include important keywords in the title, description, and keywords sections. You should also never forget to include your link in the description section. It has been proven that YouTube, being the biggest and most visited video site, is now the second largest search engine. So be sure to optimize your video for the keywords your funeral home is optimizing for.
For more information on YouTube marketing for funeral homes, contact us today.