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Search advertising is an effective and crucial online marketing strategy, especially in the area of Pay Per Click (PPC) where Google’s AdWords is the recognized leader. In fact, according to a recent Forbes article, a survey showed that 72% of businesses interviewed in 2013 planned on spending more on PPC this year. That’s an increase from 70% of those who spent for PPC in 2013. Many funeral …
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Social media’s impact on online marketing cannot be denied. It has now influenced some aspects of Search Engine Optimization (SEO). In fact, no effective search engine optimization campaign these days is without any social media elements. SEO now involves more than just targeting specific sets of keywords. The Internet has embraced social media that it has produced an entirely new …
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Social media’s impact on online marketing cannot be denied. It has now influenced some aspects of Search Engine Optimization (SEO). In fact, no effective search engine optimization campaign these days is without any social media elements. SEO now involves more than just targeting specific sets of keywords. The Internet has embraced social media that it has produced an entirely new …
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These days, Facebook, Google, and YouTube seem to dominate our lives. We catch up with friends on Facebook, get most of the information we need from Google, and watch the latest funny videos on YouTube. Consumers, too, rely on the Internet, most notably on social media, for anything that could point them to the stuff that they need online. Even client families are looking for recommendations …
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Pay Per Click (PPC) remains to be one of the most powerful search marketing methods to date. It has proved to be an invaluable sales and marketing tool for our funeral home clients. And it’s just getting better with Remarketing. But what is Remarketing? How effective is it at winning new client families for your funeral home? Should your funeral home use it? In this post, we’ll talk about …
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No matter what we do, there will always be myths that could lead us to do silly things with our business. The same can be said about SEO. Some gurus would have us believe something that Google and other search engines taught otherwise. Today, in our effort to help you and your funeral home succeed in online marketing, here are some SEO myths that you should avoid at all costs. SEO is …
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No matter what we do, there will always be myths that could lead us to do silly things with our business. The same can be said about SEO. Some gurus would have us believe something that Google and other search engines taught otherwise. Today, in our effort to help you and your funeral home succeed in online marketing, here are some SEO myths that you should avoid at all costs. SEO is dead …
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In our recent post, we talked about how you can streamline your online funeral marketing efforts. Today, we’ll talk about more ways to help you build your funeral home’s brand this year and beyond. As the year 2015 unfolds, you will continue to see how you should stop worrying about building link assets, and start thinking about how to succeed in building your funeral home’s brand online and …
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Google and social media are awash with great content on funeral topics that would greatly benefit client families. That's why even if you've got the best solution, products or services, those won't guarantee that potential client families are going to visit your website. Your competitor could be taking away some precious clicks from you because of how better they are at attracting client families …
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As the year 2015 progresses, we are most certain to see how new technologies for online marketing will unfold. There is also one thing that is certain: Most of the technologies, tools, and trends that we have already been using for online marketing within the past five years or so haven’t changed that much. If you’re just starting out with your online funeral marketing efforts, or if you’re …
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