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It may be the oldest cliche in online marketing, but it’s one that will probably stay true for a very long time: Content is King. Content marketing is at the heart of what makes any marketing effort a hit. It is also the very same strategy that could take your online funeral home marketing from obscurity to success. With the right content, you will not only engage client families. Your funeral …
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Search engine optimization, or SEO, is still a crucial aspect of online marketing which every funeral home should be implementing on their respective websites. The goal of SEO is to rank high in search for keywords that a website is optimizing for so that it gets found easily by client families using the search engines. If you rank high, you can almost guarantee success for your funeral home's …
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SEO or Search Engine Optimization is still one of today’s most important components of digital marketing. After all, searching on Google is still the most widely used method of finding products and services, as opposed to getting from recommendations from connections on social media. Because of the enormous potential SEO brings, businesses rely on digital marketing companies to help them rank high …
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Google AdWords is still one of the most power means to reach new customers, and Funeral homes and crematories would benefit a lot from its effectiveness. Used properly, this powerful advertising tool could bring in a substantial number of new client families to your funeral or cremation business. The following are the five rules for an effective Google AdWords campaign: …
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An online marketer with years of experience knows the basics of a good SEO strategy. Your online funeral marketing should include proper link building, fresh content, social media activities, and on-site SEO. But within the past three years alone, a lot of changes occurred within the SEO world. The things that could have worked about five years ago no longer work these days after Panda and Penguin …
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In the age of social media, YouTube is still right up there. That’s because video is still one of the most consumed form of media online. It owns billions of daily views, and the number of people visiting the site just keeps on growing. That’s why brands are scrambling to take a piece of YouTube. Your funeral home should too. Below are some tips to help you succeed at YouTube marketing. …
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The past two years have seen the fast growth of local SEO. Along with the importance of optimizing a business’ online presence for mobile search is the growing need for them to be optimized for searches performed by local consumers. The need to optimize for local searches is also very relevant for any funeral website, so that they can be easily found by families looking for funeral homes near …
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For nearly two decades since we’ve started providing funeral homes with high quality Internet marketing services, we’ve seen how things changed. Pay-Per-Click (PPC) has seen tremendous changes not only in the user-interface level, but, most importantly, in how the game is played. Just last year, many new features have been launched in Google’s AdWords and Bing Ads. Social media PPC providers such …
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While it is true that it could be a while before video becomes the sole content we’d see online, the fact remains that video is an undeniable force to reckon with in online marketing. We’ve seen many of our client funeral homes gain more client families and see an increase in their calls through video marketing. But many businesses that once thrived with video marketing now plateaued, possibly …
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Every funeral website that we've encountered has a presence on at least one social networking site. Some have profiles established on all the top social networking sites like Facebook, Twitter, and LinkedIn. Some are even using YouTube to provide visual content to the families they are serving. But the question is, are these funeral homes truly taking advantage of the benefits that proper use …
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