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With the arrival of Apple's IOS and Google's Android operating system, mobile SEO has grown exponentially. Today, mobile browsing has become a considerable segment of the Internet in terms of the number of users. Because of this, Google has recently implemented some changes in how mobile-driven search results are ranked to improve the search experience for users. As a funeral website owner, it's …
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One of the most important aspects of promoting any business on social media is content creation. With content, you can easily position yourself as an expert in the funeral industry. And with an expert status through content, you become more reliable and credible to the families you serve. A good content creation strategy also provides your funeral website with an opportunity for a higher search …
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The past two years have seen the fast growth of local SEO. Along with the importance of optimizing a business’ online presence for mobile search is the growing need for them to be optimized for searches performed by local consumers. The need to optimize for local searches is also very relevant for any funeral website, so that they can be easily found by families looking for funeral homes near …
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SEO or Search Engine Optimization is still one of today’s most important components of digital marketing. After all, searching on Google is still the most widely used method of finding products and services, as opposed to getting from recommendations from connections on social media. Because of the enormous potential SEO brings, businesses rely on digital marketing companies to help them rank high …
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The advent of the Internet has introduced a lot of convenient ways for businesses to connect, interact, and provide options to consumers. The same thing can be said about the funeral and cremation industry. Over the years, we’ve seen quite a number of funeral homes that have taken advantage of the Internet to reach out to more families to provide even more innovative and convenient …
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Twitter is one of today’s hottest and biggest social media tools. With its upcoming IPO, experts can only imagine how it’s going to evolve into something bigger and better. Twitter is not only a great social media and communication tool; it’s also arguably one of the most indispensable marketing medium that any business shouldn’t go without, including funeral homes. With over 250 million active …
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The Five Social Media Marketing Mistakes Your Funeral Home should Avoid Prospecting is the lifeblood of any business. With social media, funeral homes these days are very fortunate to have even more ways to find families to whom they can offer their services. However, using social media for marketing your funeral home and funeral services is not without its flaws. There are certain mistakes …
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Do you know how your customers feel about your funeral home and services? Do you know what they are saying about your funeral website? Are you aware of the things that are communicated about you by your competitors? What about the people who used to be associated with your funeral home, your former staff, for example? The things that people are saying about your funeral home travel around the …
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There’s no shortage of ways to market your funeral home online. You can harness the power of video with YouTube, take advantage of photo-sharing sites like Instagram and Pinterest, tap into the power of social sharing with Facebook and Twitter, or strengthen your Search Engine Optimization (SEO) strategy. Optimizing your site for search should continue to play a huge role in your online …
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Online video marketing is one of today’s fastest growing segments of the new media. Its growth is fueled by several factors including the consumers’ need for visual content and the explosion of video-sharing sites like YouTube, DailyMotion, and Vimeo. If you’re not yet taking advantage of online video marketing for your funeral home, it’s high time you considered doing so. Perhaps one of the …
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