Pay Per Click (PPC) is one of the most powerful and most effective forms of advertising. It’s also the most cost-efficient. It has driven real results for all types of businesses. As many of our client funeral homes can attest to, PPC has allowed them to penetrate and dominate markets that they have never captured previously.
In this post, we’ll talk about more reasons why your funeral home should do PPC this year.
PPC lets you take full control
With Pay-Per-Click, you can take full control of your advertising campaigns, from the budget to the ad copies. In terms of budget, you can set a limit on how much you will spend daily, and you can change it anytime as needed. Depending on the competitiveness of the market where your funeral home is located, you can see significant results even with a limited budget.
Your cost equals to the number of clicks to your ads
This is why PPC is very appealing to many advertisers. You know exactly where your budget is going. Your advertising cost is directly related to the number of clicks your ads get. Compare this to other forms of advertising where your dollars are spent on an ad with which you can only hope to gain the type of engagement you’re looking for.
PPC lets you target the right clients at the right place and at the right time
Another great advantage that PPC offers to funeral homes is that it provides you with the tools to let you target a very specific set of prospects from a very specific location at a very specific time of the day.
Unlike organic search optimization, which shows websites on the first page of search results over time, PPC ads show almost instantly, just when a searcher needs them. Done the right way, your funeral services ad could get visitors streaming to your website shortly after putting it out.
PPC works well with other marketing channels
Pay-Per-Click works extremely well with other marketing channels such as SEO and social media marketing. If you want to know which keywords are converting well for your local funeral marketing strategy, you can refer to your PPC campaign to see which keyword-driven ads are clicked most and convert the most visitors into paying customers.
PPC lets you collaborate with market experts
You can do PPC on your own, but it could take a toll on other things that you need to do to grow your funeral business. It is highly recommended that you, the expert in your industry, collaborate with a PPC expert who can provide you with market insights and technical analysis. You can work together to create ideas and make up effective ways to turn those ideas into highly converting campaigns.
At Funeral Geeks, we are proud of not only being one of the leaders in the online funeral marketing space, but also in offering you our expertise in the funeral industry itself. Robin Heppell, founder of Funeral Results Marketing and Funeral Futurist, has decades of experience in the funeral industry, working as a Funeral Director and as a funeral marketing executive. This positions us as industry experts who can better provide your funeral home with effective and powerful online marketing strategies to stay ahead of the competition.
For more information about our PPC and AdWords service, call us up at (888) 337-3698 today.