Twitter is one of today’s hottest and biggest social media tools. With its upcoming IPO, experts can only imagine how it’s going to evolve into something bigger and better. Twitter is not only a great social media and communication tool; it’s also arguably one of the most indispensable marketing medium that any business shouldn’t go without, including funeral homes.
With over 250 million active users worldwide, Twitter is an important place to put your funeral home right in front of families needing your service.
To help you get up to speed with Twitter, the following are some best practices your funeral home should follow.
Create a page for your funeral home
Twitter is not just for individual users. You can create a branded page for your funeral home where your company’s name and logo should be displayed prominently. It’s important to use your funeral home’s name as your Twitter page’s name so that people can easily find you there. You can also customize your funeral home’s Twitter page with colors to match your own. Include a brief description of your company, where you can be found, and link to your web page.
Take advantage of Twitter’s search tool
Twitter has a search tool that lets you look for conversations with specific topics. For example, you can look for users who are asking where they can find the best funeral home within their area by typing the keywords “funeral home, Los Angeles.” You can also find out what people are saying about your funeral home by typing its name on the search bar.
Twitter’s search bar is located right at the top of its page.
Hashtags tend to be misunderstood and used less by many businesses. A hashtag (#keyword) is used to highlight a very important keyword within a content which can be used as a powerful search tool in Twitter. When you click on a hashtag, Twitter will return results of all conversations using it. You can get ahead of your competition by using a unique hashtag that’s relevant to the funeral industry. If you’re running a funeral event, you can use hashtags and use them during your promotion so people can easily follow them on Twitter.
Grow your audience by following first
On Twitter, one of the best ways to grow your audience is to follow them first. However, you don’t want to just randomly follow anyone. Follow those who show interest in your service. You can use Twitter’s search tool to find people who are working within the industry or those who are looking for your service.
Remember that Twitter is a social place where people share with one another. One of the ways to share within Twitter is to re-tweet what others tweeted, especially if it’s interesting and helpful. By re-tweeting what others said or shared, you will have a good chance of having your tweets re-tweeted by others.
Share mobile-friendly sites
First of all, your funeral site must be mobile-responsive to make sure that people accessing Twitter on their mobile devices can view it properly. Twitter was actually created with mobile in mind, and a huge number of Twitter users access the site via their mobile phones. That’s why when sharing information on Twitter, make a point of sharing mobile-optimized sites.
Don’t be overly-promotional
It’s perfectly fine to promote your funeral services on Twitter, but keep it to a minimum. Strive to always share free information that are useful, timely, interesting, and even entertaining. As a rule of thumb, for every five tweets that you send out, only one should be promotional.
Measure your success with Twitter
If you have Google Analytics set up for your funeral site, check it regularly to see how much traffic is generated from Twitter. Find out what works and what doesn’t to adjust your Twitter campaigns.
Make Twitter a big part of your marketing efforts for your funeral home. It is a powerful tool that lets you reach out to families more effectively and provide useful and interesting information to your audience. By actively engaging your audience on Twitter, you to stay at the top of their mind when they require your service.
If you need help with setting up a Twitter campaign for your funeral home, let’s talk. Visit us at (site) or call (number) today.