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Funeral Results Marketing is the new, rebranded ‘money-back guarantee’ marketing agency emerging from Funeral Futurist, the consulting company established by funeral industry professional, Robin Heppell, CFSP. Why launch Funeral Results Marketing (FRM)? “So often funeral home owners tell me ‘‘I don’t think I’ve received good results for all the money I spent with my …
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The Internet has brought tremendous opportunities to businesses including funeral homes. Because of the explosion of online business tools, companies are able to reach out to more customers more than they would using traditional media. The Internet has also allowed consumers to find the products or services that they need almost instantly. But the advent of the Internet did not only bring …
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Mark Zuckerberg of Facebook once said that the Internet is defaulting to social. That may be already happening as social media marketing and SEO are becoming even more interwoven. Social media marketing may be a strategy that many funeral homes aren’t yet fully taking advantage of. The truth is, if you want to increase your funeral home’s search ranking, visibility, and brand awareness, you …
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Location-specific searches has grown in importance over the last couple of years. This is especially true for businesses, including funeral homes, as more and more clients are looking closer to home for services that they need. In this post, we’ll talk about where your online funeral marketing efforts should be focused more on in terms of local SEO. Below are the top tactics your funeral home …
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Video marketing is still one of the most powerful marketing strategies that any business could use to attract more clients and increase revenues. It is a marketing strategy that your funeral home should take advantage of. You may have wanted to use video marketing or dabbled with it in the past, but your problem could be that you found it daunting or intimidating, as many marketers also feel …
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Search advertising is an effective and crucial online marketing strategy, especially in the area of Pay Per Click (PPC) where Google’s AdWords is the recognized leader. In fact, according to a recent Forbes article, a survey showed that 72% of businesses interviewed in 2013 planned on spending more on PPC this year. That’s an increase from 70% of those who spent for PPC in 2013. Many funeral …
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Social media’s impact on online marketing cannot be denied. It has now influenced some aspects of Search Engine Optimization (SEO). In fact, no effective search engine optimization campaign these days is without any social media elements. SEO now involves more than just targeting specific sets of keywords. The Internet has embraced social media that it has produced an entirely new …
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Social media’s impact on online marketing cannot be denied. It has now influenced some aspects of Search Engine Optimization (SEO). In fact, no effective search engine optimization campaign these days is without any social media elements. SEO now involves more than just targeting specific sets of keywords. The Internet has embraced social media that it has produced an entirely new industry. With …
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These days, Facebook, Google, and YouTube seem to dominate our lives. We catch up with friends on Facebook, get most of the information we need from Google, and watch the latest funny videos on YouTube. Consumers, too, rely on the Internet, most notably on social media, for anything that could point them to the stuff that they need online. Even client families are looking for recommendations …
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Pay Per Click (PPC) remains to be one of the most powerful search marketing methods to date. It has proved to be an invaluable sales and marketing tool for our funeral home clients. And it’s just getting better with Remarketing. But what is Remarketing? How effective is it at winning new client families for your funeral home? Should your funeral home use it? In this post, we’ll talk about …
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