SEO or Search Engine Optimization is still one of today’s most important components of digital marketing. After all, searching on Google is still the most widely used method of finding products and services, as opposed to getting from recommendations from connections on social media. Because of the enormous potential SEO brings, businesses rely on digital marketing companies to help them rank high in search.
But beware. Not all digital marketing companies out there provide reliable SEO services. If you’re looking to hire a SEO company for your funeral website, be sure to do the following first:
Ask the company about their SEO experience
A good SEO company should have extensive experience in bringing companies to the top of the search results pages, and they should be able to show the numbers for it. For even better results, however, be sure to work with a SEO company that specializes in funerals and cremation. Your success online will depend on the experience of such company’s knowledge and experience in the industry.
Ask for some examples of their work
Ask the SEO company for examples of how they have helped their clients achieve their online marketing goals. By seeing some recent examples of client success, you could have increased confidence, knowing that the company you’re about to work with could provide you with the right services in tune with your goals.
Ask for references
Not all digital marketing companies are able to disclose information about their clients, but there are a good number whose clients are more than happy to share their experiences. Ask for referrals, especially for those within the funeral and cremation industry. Reach out to these funeral homes and crematories and ask them about how they feel about the SEO company they’re working with.
Ask them to explain the process
If you have little knowledge about SEO and about the entire online marketing process, ask the company to explain how the process goes. This will give you a clear picture of how your funeral home will be marketed online, thus allowing you to make better decisions when choosing from among a number of SEO companies.
Ask how long it will take for the company to get you to the top
There is no absolute answer as to how fast a website can achieve improved ranking. There are several factors involved. In a competitive industry, it could take a few months for websites to land on Google’s first page. And then there’s the constant changes in search algorithm. That’s why any Internet marketing company that guarantees results in X number of weeks or months should be taken out of your shortlist.
There you have it, quick and practical ways to finding the right SEO company that can help your funeral website achieve better rankings in search.
To claim your funeral website’s free SEO audit, or for any questions relating to SEO, call (888) 337-3698 today.