Almost every year, we see trends that dominate the online marketing space that also have significant effects on how we market funeral services on the Internet. Perhaps the biggest challenge that funeral homes are going to be faced with this year is mobile marketing.

With the emergence of more sophisticated mobile devices and better mobile e-commerce apps, more and more consumers and client families are turning to mobile for products and services that they need.

We’ve seen mobile marketing grow from infancy to its current state, and we can expect to see more innovations a few months down the road. What follows are some of the key mobile trends we can expect to happen this year:

Mobile Security will be better and more crucial

This trend will give a sigh of relief, especially to online marketers. We’ve seen in the past how data breaches initiated through desktops and mobile devices have wreaked havoc among financial companies, social networking sites, and retailers. But it looks like developers have learned their lesson. This year, we can expect that app developers will become more responsible in ensuring the safety and security of their software. Better security software and measures will be in place to make sure that businesses and consumers are more protected.

The shift from app to user-experience

It wasn’t until last year when we saw a truly significant surge in mobile traffic. Before 2014, the focus of developers were more on innovation and getting users to use their apps. After all, as we have learned firsthand, it’s quite hard for users to adopt apps, and their mobile phones can only hold so much memory space for all the apps available out there.

This year, we can expect to see a shift in focus. Developers will work harder on making sure that sites are not only responsive, but are also useful, secure, and stable. This means that user-experience will be emphasized.

If you would like to know more about building or creating a whole new responsive website for your funeral home, talk to us today.

Mobile payments will be better and bigger

When Apple launched their mobile payment service, we’ve seen the promise of a better future for e-commerce. With it, mobile payment has started to gain traction. It will be soon before we see major players come together to make mobile payments commonplace.

Soon, consumers, including client families, will become much more comfortable in paying for goods and services via their mobile devices. Adopt mobile e-commerce right now to stay competitive.

Other trends we can expect to see this year include the proliferation of better mobile devices that will allow users to multi-task more, browse faster, and shop online more securely. We can also expect to see the increase in interest for wearable devices that will be used much more like we use our mobile phones, but that’s a technology that funeral homes can explore later.

It is clear that mobile devices will become a better consumer companion this year. Get ready to integrate your services into the accelerating mobile industry to stay ahead of the competition.

For more information on taking advantage of mobile technology for your funeral home, call us today at (800) 810-3595.