As the Internet continues to evolve each day, the way we communicate and share information online changes. With it, online marketing has also seen some changes that are needed to be adopted by marketers.
Let’s talk about more Internet marketing trends that funeral homes should adopt or do more this 2015.
Content marketing will grow even bigger
Content is still king. It is still the best way by which businesses, including funeral homes, can establish rapport with clients and position themselves as trustworthy authority in the industry. Creating valuable content allows your funeral home to keep your target audience informed on the latest updates about your services and about the industry as a whole. It allows you to become the go-to entity should there be a concern that needs to be addressed. Content marketing is also a proven and powerful way to get a website to the top of the searches.
If you’re not already doing it, strive to regularly produce content on your website. They can be any form, i.e. industry articles, videos, or infographics, as long as they are timely, relevant, and useful.
Mobile isn’t just a necessity anymore – it’s a utility
We’ve seen how the Internet has transformed from luxury, to necessity, to utility. The same can be said about mobile as it continues to evolve to provide users and consumers with positive experience. In fact, according to experts, nearly 90 percent of online sales will be from mobile and tablet devices by 2017. Hence, making your website more mobile friendly should be one of your top priorities this year, as consumers and client families are growing more accustomed to purchasing or subscribing to a service using their mobile devices.
Social Media will become more engaging
Social media is here to stay, and it is going to become even more integrated with online marketing, even for funeral homes. These days, people are more engaged by content they find on social media. They are becoming more reliant on recommendations provided by their social media connections on certain products and services.
Strive to be in as many social media channels as possible to help your funeral home create brand equity and awareness, but not all social media channels work for funeral homes. What usually works for this industry are the bigger social media channels such as Facebook, Google+ and Twitter for exposure, and YouTube for video marketing. You may also take advantage of funeral and cremation communities and groups found on LinkedIn Groups and Google+ Communities.
Ad Retargeting will become bigger and more effective
In our recent post, we talked about Pay Per Click Ad Retargeting. It’s an incredible search marketing strategy that will remind recent visitors to your website about their pending or abandoned purchases. This strategy has really caught on in the last three years, and it is expected to grow bigger and in terms of effectiveness this year.
Social and SEO will mesh even more
It is expected that Inbound links will still carry more weight than social signals, but the fact is, social signals are becoming more important in how search engines are determining a website’s rank. The more client families that are sharing your web pages and content via social media, the more relevant and important your funeral home website will become in the eyes of the search engines. In fact, it has been observed that funeral homes that rank high in search tend to have lots of social shares than those that have fewer.
If you would like to know more how your funeral home can get ahead in online marketing this year and beyond, give us a call at (888) 337-3698, and we’d be happy to help you explore your options.