Search engine optimization, or SEO, is still a crucial aspect of online marketing which every funeral home should be implementing on their respective websites. The goal of SEO is to rank high in search for keywords that a website is optimizing for so that it gets found easily by client families using the search engines.
If you rank high, you can almost guarantee success for your funeral home’s search marketing campaign. Almost. There’s a lot more that goes into every SEO campaign. One aspect of it is effective copywriting.
A good content is what truly captivates and converts a website visitor into a paying customer. A good content also has tremendous impact on SEO.
How does effective copywriting improve a funeral home’s website ranking in search? Let’s take a look at the copywriting factors that affect SEO.
Content Quality is king
It’s a cliche, but it is true that content is king when it comes to optimizing a website for search. But it’s not enough that one simply churn out content after the other. Although Google favors websites that have fresh content over those with static ones, we’ve found that quality still trumps frequency.
A good quality content is one that offers visitors with useful, timely, and relevant information. One way of refreshing your funeral home with content is to constantly publish obituaries and helpful blog posts on funeral topics.
You can decide on the frequency of producing content for your website, but you should focus on producing great, high quality content all the time.
Assert authority by of quality of your research
It’s inherent among us to spot something that someone just made up. In this day and age when information is so prevalent and readily available to anyone, one can almost always tell if a content is original or is just a copy of someone else’s work.
A true expert in the field speaks from experience. They may often cite from various sources, but they do so properly and they put incredible amounts of time into sharing how something has worked for them personally.
The search engines definitely favors content with original ideas. And by constantly publishing original and well thought out content, you will also be regarded as a top expert in the funeral field.
How web visitors are engaged
User engagement, or how users interact with your website, can be measured by how long someone stays in your web pages, how they consume other content therein, how they share, comment on, and like the content. The longer your audience stays in your website, and the more they like and share your content pieces, the better your ranking will get.
That’s why it is very important to spend time in coming up with content pieces, videos and even infographics that will hook your audience. You should also make sure that each of your content can be easily shared on social media by installing social likes and share buttons. You should also make it easy for visitors to interact with you by allowing them to comment on your content.
Avoid keyword stuffing like the plague
In the early days of SEO, a lot of web copies were terrible. They were simply stuffed with keywords that sacrifice readability in favor of ranking. Good thing Google cracked down on this practice and rid the Internet of it for good.
Make sure to vary the use of keywords. If you are primarily optimizing for “Funeral home in Oregon”, for example, use variations throughout the website. You can use Oregon funeral homes here in there, or Ore. funeral homes.
Along with this, you should also make a point of proofing your copy to ensure that it is free of any typos and grammatical errors.
There you have it, some quick and simple tips on how to improve SEO with proper copywriting. For more information on our copywriting service for funeral homes, call Funeral Results Marketing today at (800) 810-3595.