Online video marketing is one of today’s fastest growing segments of the new media. Its growth is fueled by several factors including the consumers’ need for visual content and the explosion of video-sharing sites like YouTube, DailyMotion, and Vimeo.
If you’re not yet taking advantage of online video marketing for your funeral home, it’s high time you considered doing so. Perhaps one of the most compelling reasons why you should get up to speed with video marketing is that Google and other search engines love video. Video tends to rank higher in search for certain niches and keywords.
To help you get started with video marketing for your funeral home, here are three tips for you.
Create a unique concept for your funeral home’s video marketing campaign
Most ads on television are unforgettable because of their unique messages and unique presentation. Try to set yourself apart from other funeral home’s marketing videos by creating something that truly speaks of your own services. You can start by asking questions such as:
- What services do we offer that others don’t?
- What are families saying about our services?
- What makes us the funeral home of choice by many families in this city?
- What are our commitments?
- What are our core values?
Demonstrate with a powerful story
Stories don’t only appeal to the visual senses; it also appeals, more importantly, to the hearts of the viewers. Stories drive the point home more compellingly and effortlessly help in moving your audience with your proposition.
What stories can your funeral home tell families about your business, your services, and about other families that you’ve helped in the past? What stories can you share about solving their problems?
Show solutions for common problems
Create a marketing video that is value-driven. A value-driven video is one that show solutions, “how-to’s”, tutorials, and other basic stuff that help your audience remedy their problems. Ideally, the solutions that you want to share on a video are free, and should take no more than three minutes to explain.
Some of the solutions you may want to share include:
- How to find the right funeral home for your needs
- Why cremation may be a better option for you
- Things to look for when choosing an urn or a coffin
- Where to find grief support
Providing value with your marketing videos effectively positions you as an industry expert, and it helps you stay closer to your customers hearts and minds. They will always remember you when they need your expertise in the future.
If you need help or advice on how to set up online video marketing for your funeral home, talk to us today. Visit us at (site) or call (phone).
Edmond Vandergraff says
I think that it is definitely best to show your audience why you stand out. Show them that you have good core values and that you offer other funeral services that other homes don’t. I’m really glad that I was able to find these tips. They will help out in so many ways.