January 16, 2017
Robin Heppell — [email protected]
Funeral Results Marketing is the new, rebranded ‘money-back guarantee’ marketing agency emerging from Funeral Futurist, the consulting company established by funeral industry professional, Robin Heppell, CFSP.
Why launch Funeral Results Marketing (FRM)? “So often funeral home owners tell me ‘‘I don’t think I’ve received good results for all the money I spent with my marketing company, and I know I’ve got to be succeeding online to grow,’” Heppell said. “FRM offers a larger array of skilled services and website solutions serving only the deathcare industry,” he said.
With 211 calls after his first year in business, client Jeff Murphy, who owns Nashville Cremation Center, says he has been very pleased with the progress of his website and AdWords marketing. “We give Heppell and his team most of the credit – he’s always steering us in the right direction and preventing us from going down the wrong one. My brother and I can’t thank him enough” Jeff said.
Funeral Results Marketing represents the shift from the consultancy relationship with its customers to a “more high performance machine that cranks out measurable results,” Heppell said. For example, FRM can dissect the analytics and demonstrate where there are specific market opportunities or threats, and also whether the current advertising and/or website is producing strong leads and shopper calls based on how shoppers are behaving on the website, according to Brian Young, director of sales. “Then we can leverage appropriate areas of service to help our clients take advantage of opportunities or resolve weaknesses and threats – be that through our superior skills in search engine optimization, message development, website simplification and enhancement, or other abilities,” Young said.
FRM’s broader range of skills includes formal education and experience in the area of Public Relations – a powerful branding and publicity-generating skill set rarely leveraged in the deathcare industry. FRM is also a certified Google AdWords Partner which, according to Young, is an “uncommon level of expertise” among deathcare marketing agencies today. “Certified Google AdWords Partners usually save their clients money because they are more skilled at determining the correct selection and balance of keywords the business should be bidding for, and the best ‘ROI’ price the client should be paying per click,” Heppell said. FRM only offers AdWords management for deathcare providers and says it does not use generalized formulas like those often followed by AdWords providers serving multiple industries.
“In a time where there is continued hype of where to invest marketing dollars, FRM’s focuses on guarantee-backed results should be a welcomed relief,” Heppell said. Learn more at http://www.FuneralResultsMarketing.com
About Funeral Results Marketing
Funeral Results Marketing is a division of Heppell Media Corporation and owned and operated by Robin Heppell, CFSP. Heppell is one of the leading experts infusing funeral marketing with modern technology. His diverse skills set, thorough understanding of internet marketing, and his firsthand experience in marketing funeral services have made him the go-to expert for funeral homes and online cremation businesses who are looking to increase their competitiveness and client calls.
To claim your free Funeral Home Web Presence Audit, go to http://www.funeralresultsmarketing.com/web-audit for immediate access.
For media inquiries, please visit http://www.funeralresultsmarketing.com/contact-us