Google and social media are awash with great content on funeral topics that would greatly benefit client families. That’s why even if you’ve got the best solution, products or services, those won’t guarantee that potential client families are going to visit your website. Your competitor could be taking away some precious clicks from you because of how better they are at attracting client families with proven headline copywriting techniques.
To help you increase your funeral home’s website’s clickthrough rate and to make a lasting first impression, here are some proven ways you should take advantage of:
The funeral industry is a serious market. But that shouldn’t stop you from offering content on your website that’s interesting for your target audience. Offering generic headlines, even for the most pressing issues that client families may have, could turn them away and instead click on one that piques their interest with statistics or shocking truths.
Remember, the headline should draw your visitors in, so captivate your audience’s interest with it.
Talk about timeless topics
Certain funeral related topics never go out of style. You need to generate headlines for your blog posts that do not limit you to one specific time to remain relevant for many years to come. Topics like “Pre-Need Trends to Watch Out For This 2025” may guarantee clicks and shares for a few days, even weeks or months, but they are sure to fizzle out. But if you write a topic about “The Do’s and Don’ts of Pre-Need”, you are almost guaranteed to have visits to your post for many years to come. You’re also most certain to remain high in search results as your post ages.
Create clever titles
Your funeral home’s blog post could be competing against several hundreds of others. What would guarantee that yours will be preferred over the others is how well you craft your blog post’s title. Being clever doesn’t have to be insensitive. Consider this: Which do you think would garner more clicks; “How to Organize a Wake” or “How My Grandmother’s Wake Was Like a Coffee Party?”
Observe other’s work
Sometimes, opportunities for great blog posts stare right at us. If you want to find out what interests others, find out which competitor posts are doing very well in terms of clicks, comments, and shares on social media. If a post is doing well in these areas and you feel that you can do a better post, write a similar post, but with better a better headline. You may also take a look at your previous posts and see which of them did very well in the same areas mentioned above. You may want to discuss that topic once more with fresh inputs and better title.
Optimize for search
Of course, you also want to appeal to the search engines. Otherwise, only your current audience will notice your brilliant headlines. You want to also use the keywords you are optimizing for in those headlines.
There you have it, our quick and simple tips to writing effective headlines for your funeral home’s blog posts. If you need help with copywriting, call us today at (800) 810-3595.