Don’t Repeatedly Google Your Keywords
If you’re wondering why there are no calls coming in, DO NOT start searching in Google for your primary keywords like “Funeral Homes in Mobile Alabama”
The reason why is…
- If you do and you don’t click on your ad then your Click Through Rate (CTR) has just dropped another notch
- On the other hand, if you think you’re going to stick it to your competitor and click on their ad – sure that’s going to cost them a couple of extra bucks but their CTR just improved… over yours!
If You Want To Check Your Ads…
…use the Google AdWords Preview Tool so that it does not trigger a click through rate instance.
Here is the link: