These days, Facebook, Google, and YouTube seem to dominate our lives. We catch up with friends on Facebook, get most of the information we need from Google, and watch the latest funny videos on YouTube.
Consumers, too, rely on the Internet, most notably on social media, for anything that could point them to the stuff that they need online. Even client families are looking for recommendations that relate to their funeral or cremation needs from friends online.
To help you get the most out of your online funeral marketing through social media, here are some best practices you should follow.
Remember that you are connecting with real humans online
It is critical for you to make every effort to engage client families through social media and to share content, ideas, messages, etc, with them whenever you feel that something could address their funeral needs. With social media marketing, you are still able to communicate with client families in an emotional way by providing content that addresses their specific needs. It’s the emotional connection by being aware of their needs that make client families feel they are connected to real humans online.
Create relationships online like you would offline
Creating relationships with client families through social media is no different than offline. There are certain rules of etiquette to follow. It’s always a two-way street: you listen their needs to address those needs, whether through your products and services or otherwise. You would be surprised to find out how your client families place high value on the relationship that you create with them.
It’s not all good on social media
Through social media, there are many occasions when a client family will be more combative or confrontational than they would choose to discuss issues with you face to face. Social media provides clients with anonymity, making them express their feelings more boldly. When faced with a difficult situation with a client on social media, be sure to handle it as gracefully and as constructively as possible. By maintaining dignity and calm when facing difficult situations with clients, they will love you even more.
Find the right tools that work best for your funeral home marketing
The tools that you use to communicate with your clients online are just as important as the communicating process itself. There’s no point in using all the available social media channels if you couldn’t use all of them effectively. It is better to focus on one channel and utilizing it in the best possible way.
Focus on a process that works for your funeral home
You must have a process that will enable your funeral home to succeed. You and other people must be accountable for the process that you create for your funeral home’s social media tfamarketing. The process will definitely involve more than one people, so you have to make sure that each one contributes to the perfection of such process.
Social media provides an incredible marketing channel that when used for your funeral home could provide you with a steady stream of loyal client families for generations to come.
For more information on social media marketing for your funeral home, call us at (800) 810-3595.