Social media’s impact on online marketing cannot be denied. It has now influenced some aspects of Search Engine Optimization (SEO).

In fact, no effective search engine optimization campaign these days is without any social media elements. SEO now involves more than just targeting specific sets of keywords. The Internet has embraced social media that it has produced an entirely new industry.

With the growth of Facebook, Twitter, and Pinterest, sites that are, in the strictest sense, regarded as social networking channels, the search engines are paying close attention. With the addition of social factors, Google and Bing are now better at providing more targeted search results.

As a funeral home looking to attract more clients or to dominate the competition within your immediate area, it’s simply not enough to use keywords that clients are using to find you online. You need to put your funeral home into where your prospective clients are – in social media.

Optimizing your funeral home for social media with valuable content

Valuable content is still king in this day and age of social media. The search engines are paying close attention to what you publish on your site to determine whether your audience is truly engaged by the content that you produce.

One of the signals that the search engines use these days is engagement. The more engaged your audience is with your content, the more you will be rewarded by the search engines with better rankings and more traffic.

Measuring engagement

Although it is true that social media isn’t exactly a walk in the park, doing it right can be learned. And doing social media right by properly engaging your audience produces a whole lot of advantages for your funeral home.

Engagement in social media can be measured by the number of likes, share, re-tweets, and comments. These create brand awareness, increased interaction, and improved visibility to your targeted audience

Social media engagement has now become a crucial part of SEO metrics. Search engines now pay more attention to sites they detect to have a lot of interactions. Websites with a lot of social interaction are indexed faster, because the search engines expect them to be searched by more relevant searchers.

With better engagement, the search engines will perceive your funeral home as an authority, and reward it with better search results placement.

With more social likes, sharing, and re-tweets, your funeral home website’s texts, videos, and images will also tend to get indexed faster.

For more information on how to create an effective social media marketing campaign for your funeral home, visit Funeral Results Marketing’ social media services page, or call us on (800) 810-3595 today.