Search advertising is an effective and crucial online marketing strategy, especially in the area of Pay Per Click (PPC) where Google’s AdWords is the recognized leader. In fact, according to a recent Forbes article, a survey showed that 72% of businesses interviewed in 2013 planned on spending more on PPC this year. That’s an increase from 70% of those who spent for PPC in 2013.
Many funeral homes also recognize the value that Pay Per Click advertising is bringing to their business. With properly planned and executed advertising campaign, some funeral homes have seen significant increase in calls.
But while some funeral homes are willing to spend north of $1,000 per month, especially if the results warrant, some remain hesitant for fear of the uncertain. They thought that they might only be throwing their marketing budget down the drain due to lack of proven results or, some cases, mismanagement.
Truth be told, there are indeed a handful of shady online marketing companies whose seemingly sole purpose is to make quick money off of unsuspecting funeral homes.
If you’re thinking about doing online advertising for your funeral home, what should you be looking for when choosing an online advertising company or AdWords campaign manager?
There are two main qualities that you should be on the lookout for in an online advertising company: Integrity and Experience in the Funeral Industry.
Let’s take a look at each of these qualities.
It goes without saying that every digital advertising company is out to do business, but the company that you should work with should be one that is focused on your success more than anything else. A great digital marketing company to work with helps you lower your ads’ CPA and increase your conversion.
Such company will thoroughly audit your campaigns to assess their strengths and weaknesses, and provide you with valuable pointers so you would get more calls.
Experience and expertise in the funeral industry
As far as experience goes, the AdWords or PPC provider that you should work with should have immersive experience not only in the technologies and processes involved in search advertising, but also in working with funeral homes.
The advantage of working with such provider is that they understand how the technologies used in online advertising can be effectively used for the funeral industry. They have thorough understanding of client behaviours such as which funeral industry related keywords are more frequently used that drive the most traffic and conversion.
Getting to the right AdWords/PPC campaign manager
To help you find the right PPC campaign manager, here are some practical tips for you:
- Call and interview several AdWords campaign managers to learn more about their processes – ask them as many questions as you would like to know them better
- Ask for references if possible
- Call some of their current AdWords clients, and ask them questions about their campaign managers to determine their satisfaction level.
You can glean so much information by spending some time on the phone with the PPC campaign providers. Use the guidelines above to get to the right AdWords/PPC campaign manager that would deliver the traffic and conversion that your funeral home is looking for.
We would like to know more about your AdWords & PPC needs. Let’s talk today. Call us on (800) 810-3595. For more information on Funeral Results Marketing’ PPC services, click here.
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