If you want to keep on top of the performance of your funeral home website by measuring its traffic and exposure watch this video for an explanation of our Google Analytics 101 Report. There are more detailed reports to track conversion goals like preneed lead forms filled out or Google AdWords metrics, but from a traffic standpoint, this is a great place to start.
Recommended Traffic Goal: 250 Visits per call
If you are not a Funeral Futurist client, your current funeral home website development provider should set these up for you. If you have Google Analytics installed, you can click this link to configure these same metrics within your account.