While at least 212 and 110 factors make up Google’s Organic and Local search engine algorithms, respectively, isn’t your question, “What must I do to move to the top of Google so that families call me?”
No other expert has been invited to speak at anywhere close to the number of SEO presentations that FRM’s President has, for both national and state funeral industry events. We don’t outsource like some funeral industry marketing companies do. We have the answers. We can help you.
SEO – Definition & Benefits
SEO is a crucial aspect of online funeral home or cremation marketing. It improves your website’s rankings in search results for the keywords for which it is optimized. “Keywords” are the words and phrases people are typing or speaking when doing a Google search.
Properly optimized websites
- rank higher,
- have much more shopper traffic,
- get more shopper calls,
- have thousands (or tens of thousands!) more obit page visits each year – the most cost effective “branding” available in this industry by far!
Why We’re Better
With over 500 – 600 changes per year to Google’s algorithm, there is much to keep up with in the SEO arena. Because the “target” is always moving, our staff regularly attends SEO-industry conventions and webinars. We read blogs and research on changing tactics and best practices throughout the week. This is why we can give you cutting-edge “search marketing solutions” that adhere to the latest SEO best practices. Even if you have a template website, there are a number of things that can be done to help your rankings and start reaping the benefits.
To find out more about our SEO services designed specifically for funeral homes and cremation businesses, contact us today at (888) 337-3698.
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