A website’s Content Management System (CMS) is a software package that lets you create, edit, organize, manage and publish your online content. Most CMS have an interface similar to “word processing” software, like Microsoft Word. This makes adding or editing content fast and easy for even a novice user.
Why Have a WordPress Website & CMS?
The most popular website CMS in the world is WordPress. Over 27% of the websites on the internet are powered by WordPress. It is a fee “open source” platform, not a custom in-house proprietary system – which is what most template website providers use. This means you are not locked in to your website provider, unless you signed a contract that states otherwise. You can easily move your website whenever you wish. Is it any wonder that WordPress is the most commonly used website platform by marketing and advertising agencies across all U.S. industries?
3 Key Reasons for WordPress Popularity
- Ease of use – Making changes to the content your website is fast and easy once you know your way around the “back end” of your website.
- Superior SEO – The WordPress platform is extremely SEO friendly because of how it was designed. The coding centers around the purposes of simplicity and being SEO friendly, so it is streamlined, consistent and “responsive” (discussed next). Google and Bing can more easily read and index this content. Whether you have a funeral home, cemetery or cremation business, your website pages can be fully optimized through the WordPress content management system. Template websites typically struggle when SEO battles start because their coding was built around a different purpose: allowing someone to “auto-generate another website” with the “click of a button.”
- Responsive/Mobile Friendly Design – A website that is optimized for mobile is an essential part of your digital marketing efforts. Having this flexibility alleviates the need to build a new website strictly for mobile device users. About 5o% of deathcare shopping is happening on mobile devices, depending on where on the continent your market is. WordPress has an automatic responsive design that customizes your website to fit the screen of whatever device it is being viewed on. This includes both iOS and Android devices.
E-commerce?
Yes, e-commerce is also easy on WordPress. FRM has clients doing hundreds of thousands of dollars in e-commerce each year. Whether you wish to sell flowers (and keep more of the money), have a store, or offer online cremation-arrangement purchases, it is all very common with WordPress.
