Dr. Alan Wolfelt, nationally recognized grief counselor, often reminds funeral directors that at-need individuals absorb information at least 40% more slowly than normal. That is why having intuitive navigation and relevant content on a website is extra important for funeral homes and cremation businesses.
Streamlining Your Website’s Navigation
While cremation shoppers usually investigate more websites than traditional shoppers, the following is still true: when a website offers too many choices, or when finding the desired information is difficult, shoppers leave and find a competitor’s site that is easier to browse. This is even more pertinent for the funeral home because the at-need-influenced shopper typically has a reduced capacity to absorb and process information.
Having natural, intuitive navigation on your funeral home or cremation website is like a simple informative sales pitch that explains who you are, what you offer, and how to purchase the products or services you sell. If visitors find your “website experience” simple and logically organized, they explore more of it, experience more of your brand, and (they should) see more reasons to choose you.