To take your website and your online presence to the next level, please review our packages below. (Note: some packages are limited due to market exclusivity.) There is a setup of $495 for each package. The setup fee is waived for clients who choose the annual payment option.
Solid Foundation: $595 / month OR $6,395 / year
Results: Establish a solid foundation for your website to be easily found by prospective client families on mobile phones and computers through search engines like Google.
Who’s it for: Funeral homes and cremation providers in smaller markets with up-to-3 competitors or firms in medium markets with limited marketing budgets
- Includes Base Managed Website Package
- Optimize and monitor Google My Business listing (1 location)
- Optimize and monitor Local Business Listings (up to 10)
- Update Data Providers for Local Directories
- Test & Tweak Website Page Load Speed
- Monitor Google Search Console
- Monitor Competition website ranking
- Monitor Online Reviews
- Submit Citations
- Access live Monitoring Dashboard
- Receive Monthly War Room Reports
- Attend Quarterly Analysis Meeting
- Note: Additional locations- $45 each/month
Digital Marketing Platform: $1,495 / month OR $15,995 / year
Results: To move up to or maintain one of the top positions in Google and preserve and increase your positive image and reputation online through multiple online channels
Who’s it for: Funeral homes and cremation providers wanting a competitive advantage online and to grow their market share through prospective client families
- Includes Solid Foundation Package
- Off-site SEO (1 location)
- Proactive Link Building with weekly articles
- Online Reviews Generation System suggested replies
- Social Network Presence & Consistency
- Dedicated Account Manager
- Monthly Strategy Meeting
- Note: Additional locations- $145 each/month
Market Domination: $5,995 / month
Results: To be seen as the market leader and increase funeral averages for ongoing profit generation
Who’s it for: Funeral homes and cremation providers in competitive markets that want to be the market leader. Also, if you’re tired of having to educate outside marketing agencies about our profession, that headache and inefficiency will end as you will get me and my team as your complete online-marketing department.
- Includes Digital Marketing Platform
- Market Exclusivity & Limited Availability
- Weekly Strategy Meeting
- Robin Heppell as your Dedicated Marketing Strategist (CSMO)
- Dedicated Marketing Manager
- Initiate Profit Generating Systems
- Premium Google AdWords & Bing Ads Management*
- Preneed Lead Generation System
- Social Media Marketing Plan & Monitoring
- Weekly Blog articles
- Quarterly Email Newsletter
- Quarterly Press Releases
- Website User Experience testing
Note: 30-day written notice to cancel or downgrade any of the above services
Add On Services / Licensing:
- Additional locations of the same brand (for off-site SEO)
- Google AdWords Management
- Video Hosting Service
- Website Plugin Licences: Funeral Obits Plugin, Online Arrangement Process, Funeral API plugin, Donation plugin, Charity plugin
Definitions:
- Preneed Lead Generation System: annual plan (landing pages: 4 downloads, 4 videos, 4 events)
- Initiate Profit Generating Systems/campaigns to increase averages: 4/year
- Off-site SEO (1 location): Citation creation, local directory submissions and NAP consistency
- *When Ad Spend reaches $10,000 or more, the management fee will be switched to 10% of Ad Spend (less $1,000), based on the previous month’s spend.
Cancellation
30-day written notice is required to cancel or downgrade any marketing services.
