In our recent post, we talked about how you can streamline your online funeral marketing efforts. Today, we’ll talk about more ways to help you build your funeral home’s brand this year and beyond.
As the year 2015 unfolds, you will continue to see how you should stop worrying about building link assets, and start thinking about how to succeed in building your funeral home’s brand online and offline.
Let’s get started…
First, create a powerful logo
Creating a logo for your funeral home is creating a visual representation of your business for easy and instant recognition. Naturally, people have very short attention span. A nicely created logo helps remind the customers about who you are and what you do.
A carefully thought out logo also helps build a funeral home’s credibility. By putting in a significant amount of effort in building your funeral home’s logo, it will be easy for potential client families to trust your brand.
Need help in creating a logo for your funeral home? We can help. Click here to get started.
Run branded promotions
Big businesses give away branded items because they work. In fact, studies show that nearly 80% of consumers remember a brand or a product better from branded promotional items. That’s because branded items stay with them longer, thus allowing the brand to stick into their minds longer.
Some of the branded items you can give away that have your funeral home’s logo include stationary, pens, umbrellas, and planners.
Get involved in charitable events
Getting involved in charitable events in your community is a great way of showing how your funeral home cares for those in need. It’s also a great way of placing your funeral home’s logo for instant brand exposure.
By participating in charitable events, you get the opportunity to bond with people and organizations with the heart to help others while getting some meaningful exposure for your funeral home.
Build a meaningful social media campaign
Getting involved in social media isn’t just a fad. If you are to grow your funeral home’s brand on the Internet, you have to build an engaging social media presence. With social media, you place your funeral home right up there with industry experts, and you get the opportunity to associate with a substantial number of potential clients. Social media gives your funeral home a voice in the digital world, allowing you to “speak out” what you can do and offer.
Create how-to videos
One of the things the funeral industry can teach people is to prepare for the inevitable. The problem is, the job of reaching out to as many people as possible with this message is simply overwhelming. That’s before the age of YouTube.
With video, you can now reach out to a wider audience with meaningful messages, such as how to prepare your family for the inevitable or how to pre-plan a funeral. With a single engaging and optimized video, you can potentially reach millions of people. That’s only with YouTube. You can also post such videos on other video-sharing sites like DailyMotion and Vimeo.
Building a brand these days is quite easy with the right strategy and the right set of tools. We can help you create and boost your funeral home’s brand online and offline. Let’s talk today. Call us at (800) 810-3595.