Thank you for your interest in becoming a Funeral Results Marketing client.
As a company, we have come a long way from Heppell Funeral Solutions and Funeral Futurist, offering SEO friendly websites and a few marketing services.
We are excited to share the details with you regarding our new marketing services, levels of service offered and degrees of exclusivity.
As of February 2017, we became a full-service digital marketing agency. We have “officially” added preneed lead generation and reputation management to our existing marketing specialties: search engine optimization, pay per click (Google AdWords) management, strategic and competitive consultation, and website development. These six service areas are the foundation of our new corporation, Funeral Results Marketing (Funeral Results, Inc.).
Our websites have evolved quickly since we first started in 2007, as have market conditions. Today Google makes over 500 changes per year to their search algorithms, and website visitors in most markets use a smartphone at least half of the time. Our team of web developers, graphic designers and WordPress technicians are very busy keeping our client websites up to date. But even more concerning is that the funeral industry’s market conditions have reached product parity as other industries did some time ago. Basically this means that it is what you do with your website, your marketing and your messaging strategy that determines the impact and influence of your online presence rather than just your website itself.
Many clients have asked for broader online marketing services. We are rolling out a suite of new packages to fill that need. These range from simply ensuring that you have a Solid Foundation to compete from with your website, to creating a “multi-online-channels” Virtual Marketing Platform to draw shoppers to your brand, to our Market Domination program with 100% client exclusivity. If someone wants to take over their market, this top program gives them myself and my team as their complete online marketing division.
We believe exclusivity should be mutually exclusive — meaning the first party should not be locked into a position of not doing business with others when the second party can bypass the other and engage a third party for services that the first party offers. That is why only our top service, Market Domination, has market exclusivity. It includes all the marketing services we offer and is intensely competitive. For other services, including lower level SEO, PPC, website development, etc., there is no market exclusivity, but there is “preferred status” — with first priority for the first clients in a market. For example, our first-to-market website clients can choose any options for theme style, color scheme, buttons and stock images. Second-to-market clients will not be able to choose the same theme, similar color scheme, buttons and stock images as the first-to-market clients. For initial website clients, they will maintain a exclusive working relationship with me directly providing that we are their exclusive digital marketing agency. Any second-to-market clients will have some interactions with me but will mainly work with my team. If however the first to market client chooses to use a third party company for services we provide, they forfeit the exclusive working relationship. It is important to note that with any level of working relationship with a client, all sensitive and private information will be held in the strictest of confidence.
We work hard for our clients and we offer a 100% guarantee on all services to remove the risk for you – and get you the results you want. This is one of the reasons we chose the name, Funeral Results Marketing – we get you results with our marketing. It is our hope that we can work together in more or all aspects of online marketing for your business. The results you need to increase your market share, averages, online reputation and profits, are here for the taking.
Let’s discuss how we can help you get the results you need to accomplish your goals. Just select a convenient time from my Strategic Session calendar or contact me on my cell to arrange a time if that is more convenient for you: 250-686-4576.
Thank you for your interest in becoming a Funeral Results Marketing client. You are going to love all the ways we can help you grow your funeral or cremation business!
Rob
Robin Heppell, CFSP
