Do you know how your customers feel about your funeral home and services? Do you know what they are saying about your funeral website? Are you aware of the things that are communicated about you by your competitors? What about the people who used to be associated with your funeral home, your former staff, for example?
The things that people are saying about your funeral home travel around the Internet fast. The question is, do you take the time to listen to them? If so, have you considered how these things shape the families you serve and your prospective customers’ views about your funeral home?
Many families rely on the Internet for help when deciding on which funeral service is right for them and which funeral home to turn to for guidance. They also rely on social media to know more about certain funeral homes and services through reviews and opinions shared by other families. When families go online to look for your service and to know more about what others are saying about your funeral home, who represents you?
Information shared online can travel quickly as they get picked up by search engines and social sites like Twitter, Facebook, and Tumblr. The growth of user-generated media is at a staggering rate with the advent of industry news published online via blogs, news sites, forums and message boards. Thus, you should be aware of any information floating around concerning your funeral home, especially of those that could negatively impact it. In fact, a significant number of companies folded up simply because they failed to listen to their customers.
By paying close attention to what the consumers and the competition are saying, you can quickly take action against false and defaming information that could prove detrimental to your funeral home’s image.
How do you take care of your funeral home’s reputation online with social media? There are three basic things you can do.
First, take advantage of social media monitoring tools such as Hootsuite, TweetDeck, and Facebook to learn what people are saying about your funeral home, your website, or about the funeral industry as a whole. Use these tools’ search features for conversations that contain keywords related to your business.
Second, immediately address any issues brought up by customers directly relating to your services. It’s quite common these days for customers to express their issues and concerns about certain products and services on social media. The same can be said about customers of funeral homes. Acknowledge any concerns they may have and offer solutions right away. Doing so will allow them to feel they are truly taken care of.
Third, demonstrate your expertise in the funeral business by offering free solutions and interesting information through your funeral website’s blog and promote it to your social media followers. Providing industry-related information to your audience helps you position yourself as an industry expert, someone people looking for funeral advice can rely on.
If you need further information on how to effectively manage your funeral home’s reputation online with social media, drop us a line. Visit us at (site) or call (phone) today.