One of the most important aspects of promoting any business on social media is content creation. With content, you can easily position yourself as an expert in the funeral industry. And with an expert status through content, you become more reliable and credible to the families you serve.
A good content creation strategy also provides your funeral website with an opportunity for a higher search ranking. That’s because freshness of content is one of the factors that Google considers when determining a site’s ranking.
However, content creation often leaves a lot of website owners stalled, especially when it seems that there are not enough topics to talk about.
What can you do to constantly come up with fresh ideas for a funeral website content?
The answer really is simple. You can use your existing resources including previous content, services, and your staff’s expertise to produce large amounts of highly relevant, timely, and useful content.
Here are some ideas to help you get up to speed with content creation for your funeral site:
Start with your funeral home’s services
List down all your services. Think about all the benefits that you offer families, as well as the advantages that your funeral home or crematory has that others don’t have. Turn those into blog posts or video.
Collect all the family testimonials that you have. You can even ask for more testimonials. List all the points, as well as the problems that your funeral home were able to help solve.
Discuss industry terms and concepts
Some families are at a loss when talking to a few funeral practitioners, especially when industry-specific concepts and jargons are involved. You can take a concept or term and discuss it in a blog post. For example, you can define burial insurance, and provide real-life examples from one of the families you’ve served. You may also choose to interview industry experts and turn it into a post. You can later repurpose the post into a video blog.
Ask other funeral directors for some FAQs
Reach out to other funeral directors and ask them for at least 10 most frequently asked questions they get from families. You can discuss each one on the list in a short blog or video post in detail.
Start a weekly and monthly roundup of some of your most discussed and read content. Include a summary and link of each of those topics.
Ask your audience
Use your social media pages to ask your audience about what topics or issues they want you to address.
List industry pros and cons
List all the good things about the funeral industry, as well as the bad things about it. Talk about what you love most about working as a funeral director. Discuss what others in this industry are unfortunately doing poorly, as well as what some people needs some more clarification about the funeral industry.
Create an editorial calendar
Now that you have an idea of possible topics to discuss in your funeral website, create a weekly and monthly editorial calendar. The idea is to provide you with a clear overview of how your content should be created or a concept about which angle to discuss for your next piece of content. Having an editorial calendar lets you plan ahead and helps you stay productive.
There you have it, quick and simple tips for creating a content strategy for your funeral website. For more information, call (888) 337-3698 today.
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