The Five Social Media Marketing Mistakes Your Funeral Home should Avoid
Prospecting is the lifeblood of any business. With social media, funeral homes these days are very fortunate to have even more ways to find families to whom they can offer their services.
However, using social media for marketing your funeral home and funeral services is not without its flaws. There are certain mistakes you need to avoid to keep a healthy and profitable relationship with existing clients, as well as to attract new ones.
Let us take a look at some of the common mistakes businesses make with social media.
Making your funeral home’s social media profiles vague
If you’re going to promote a business online, it’s best that you make that perfectly clear to your audience. People appreciate individuals or companies who are very upfront about their intentions online. That’s why be very specific about who you are and what funeral home you represent. And don’t leave any void in your profile by leaving out you or your funeral home’s contact details. Families who may need your services would want to reach out to you in the most convenient way for them.
Not having a solid social media plan
The worse that you can do to your online campaign is not treating it as a business. That’s why you should put in as much effort to plan for your funeral home’s social media campaigns as you would when doing business in the traditional way. Plan, plan and then plan some more, because not doing so in a very comprehensive way is, as they say, planning for your funeral home to fail online.
Failing to update your social media pages on a regular basis
People follow businesses on social media because they love to be updated on the services that they care about. Families following your funeral home online would want to know more about merchandise, funeral plans, and maybe your thoughts on elderly care. So make a point of updating your social media pages on a regular basis, at least once every day is ideal.
Being overly promotional
While it’s highly recommended to post updates on a regular basis, keep promotional ones to a minimum. For every five updates, for example, keep promotional tweets or Facebook updates to just one. Don’t bombard your followers with too many promotional stuff, because if you do so, they’d be quick to hit the unfollow or unsubscribe button, and it could be very hard to win them back.
Failing to keep an eye on the competition
There’s a great chance that other funeral homes are doing the same social media strategy that you are implementing. So keep an eye out on them. They shouldn’t be hard to spot. Pay attention to what they’re doing right and what they’re doing wrong. Try to find out why they’ve got 10,000 followers while you only have 5,000.
Carrying out a social media campaign is serious business, and you don’t want to mess it up. Start right, and keep on doing the right stuff to keep your funeral home’s social media marketing campaign in great shape.
One of the most effective ways to get the word out about your funeral home is social media marketing. We can help you launch effective social media marketing campaigns for your business. For more information, visit us at (site) or call (number) today.
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