Video marketing is still one of the most powerful marketing strategies that any business could use to attract more clients and increase revenues. It is a marketing strategy that your funeral home should take advantage of.
You may have wanted to use video marketing or dabbled with it in the past, but your problem could be that you found it daunting or intimidating, as many marketers also feel about it. The truth is, video marketing doesn’t have to be fancy. All you need is to convey the right message in a compelling yet simple way. With the right set of tools, you can present your messages to your family clients effectively. Mind you, the tools available for you to start creating compelling marketing videos are also not that all fancy.
The following are some of the tools you can use for your funeral home’s video marketing campaigns:
PowerPoint or Keynote
If you’re a PC user, you most likely already have PowerPoint installed on your computer. If you’re a Mac user, you primarily have Keynote. You could also have PowerPoint. Both are essentially the same presentation software, but with varying animations, slide transitions, and fonts. Many marketers working on a shoestring budget use these slide presentation tools to create compelling animations and slides for their marketing videos.
To learn more about using PowerPoint to create compelling slide presentations, click here.
After creating your slide presentation, it’s time to capture them on video. One of the best tools to use for capturing videos and PowerPoint or Keynote presentations is Camtasia. Camtasia is a software that records the screen of your computer. It can also capture audio. You can use it to capture the presentation you’ve created as you play it. You can then edit, produce, and share your captured presentation. Camtasia even has a collection of music that you can use to accompany your video.
YouTube or Vimeo
After producing your video on Camtasia, you can then upload it on your funeral home’s YouTube channel. You may create accounts or channels on other video sharing sites like Vimeo, DailyMotion, and Yahoo! Screen, but sharing your video primarily on YouTube is highly recommended. That’s because YouTube is the most visited video sharing site, and of course, it’s owned by Google, which means YouTube videos get indexed by the search engines faster.
A reliable video hosting provider
You may also upload your videos professionally instead of uploading it on YouTube where ads may pop up and annoy your visitors. One that is highly recommended is our very own video hosting service. The great thing about hosting your video in a premium hosting provider is that you will have total control over it.
Check out Funeral Results Marketing’ Video Hosting service here.
We can help you create compelling marketing videos for your funeral homes. For more information, call (800) 810-3595 today.