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The advent of the Internet has introduced a lot of convenient ways for businesses to connect, interact, and provide options to consumers. The same thing can be said about the funeral and cremation industry. Over the years, we’ve seen quite a number of funeral homes that have taken advantage of the Internet to reach out to more families to provide even more innovative and convenient …
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Twitter is one of today’s hottest and biggest social media tools. With its upcoming IPO, experts can only imagine how it’s going to evolve into something bigger and better. Twitter is not only a great social media and communication tool; it’s also arguably one of the most indispensable marketing medium that any business shouldn’t go without, including funeral homes. With over 250 million active …
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The Five Social Media Marketing Mistakes Your Funeral Home should Avoid Prospecting is the lifeblood of any business. With social media, funeral homes these days are very fortunate to have even more ways to find families to whom they can offer their services. However, using social media for marketing your funeral home and funeral services is not without its flaws. There are certain mistakes …
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Do you know how your customers feel about your funeral home and services? Do you know what they are saying about your funeral website? Are you aware of the things that are communicated about you by your competitors? What about the people who used to be associated with your funeral home, your former staff, for example? The things that people are saying about your funeral home travel around the …
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There’s no shortage of ways to market your funeral home online. You can harness the power of video with YouTube, take advantage of photo-sharing sites like Instagram and Pinterest, tap into the power of social sharing with Facebook and Twitter, or strengthen your Search Engine Optimization (SEO) strategy. Optimizing your site for search should continue to play a huge role in your online …
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Online video marketing is one of today’s fastest growing segments of the new media. Its growth is fueled by several factors including the consumers’ need for visual content and the explosion of video-sharing sites like YouTube, DailyMotion, and Vimeo. If you’re not yet taking advantage of online video marketing for your funeral home, it’s high time you considered doing so. Perhaps one of the …
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In the past two years, we’ve seen several disruptive updates that have sent shockwaves within the Internet marketing communities. Among the biggest recent updates that shook things up for website owners were Google Panda (which snuffs out “thin sites” or sites with low quality content) and Penguin (which penalizes spammy sites). Behind those cute and cuddly names are some seriously fierce updates …
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There are lots of blogging platforms that you can choose from for your funeral website. There’s Google’s very own Blogger.com, Tumblr, WordPress, Drupal, and Joomla, among others. Out of all the platforms available out there, WordPress is arguably the best for a number of reasons. WordPress is extremely flexible and is extremely customizable, thanks to the thousands of plugins and powerful …
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